Mobile Marketing

Mobile Marketing

The number of people who are using their cell phones for activities other than calling has skyrocketed in the past five years. These phones can help people find information quickly without having to be sitting in front of a computer.

A good example of how people go online can be seen simply by looking at doctors. The number of doctors using smart phones has increased to 64%, according to Medical Marketing and Media. This number increased 20% just from 2008 to 2009. More and more doctors are using this as a method to find information and this simply supplements the time spent in front of the computer. This same trend is happening in business as well. People are living busier lives than ever and these phones can be a way to find information at that moment.

So the next question is: how do you incorporate this mobile marketing into what you are doing with your business? If you run newspaper ads in which people can call for more information, you could also include a short message code. People could message this short code to get more information on products or services that you have to offer. This is beneficial because it would be a particular page that fits mobile phones and their browsers. When people pull up web pages, they often are not optimized for mobile phones so they do not look as good.

You can also make this a feature for any in-store sales event as well. Some people prefer not to talk with salespeople but may have questions that they will not ask as well. Some retailers have used mobile marketing in this instance. They highlight a short code so that people can get more information about a particular product within a store. This can be beneficial because you cannot always put all the information out about a product that you want. This allows people to get more information about the products that they want.

Online retailers have been using cell phones as a platform to increase marketing but it is also a platform from which you can get orders to come in. You can build an interactive platform so that people can buy right at that point. You will lose sales if people can only find information using their phones but cannot order products at that time. You have to get people ordering when they are engaged.

Mobile marketing simply allows you to reach rapidly increasing markets. This can provide additional revenues that you may not be able to reach with any other communications. You can fit this in with your existing marketing or create it as a standalone platform from which people can interact and order products or services.

Mobile marketing can be used in a variety of manners. You can use it to increase communications to customers such as limited offers or new information which can make a difference in how they use your products. It could be a way to increase order size through a special promotion that you send to mobile subscribers. This could be a way to get people to sign up for your mobile services as well.

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